{"id":12208,"date":"2020-03-06T12:58:33","date_gmt":"2020-03-06T17:58:33","guid":{"rendered":"https:\/\/countertools.wpengine.com\/?post_type=avada_portfolio&#038;p=12208"},"modified":"2024-08-21T20:45:43","modified_gmt":"2024-08-22T00:45:43","slug":"assessing-100-of-tobacco-retailers-virginias-ground-truthing-project","status":"publish","type":"avada_portfolio","link":"https:\/\/countertools.org\/blog\/success-stories\/assessing-100-of-tobacco-retailers-virginias-ground-truthing-project\/","title":{"rendered":"Assessing 100% of Tobacco Retailers: Virginia\u2019s Ground Truthing Project"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Overview<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">In 2015, the Virginia Department of Behavioral Health and Developmental Services (VDBHDS) and Counter Tools entered into a project to create an accurate state-wide tobacco retailer list<\/span>. Deepening local understanding of the effect of the tobacco retailer environment on health enabled VDBHDS to develop a statewide infrastructure for tobacco use prevention and control and helped to identify and reduce tobacco-related disparities.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 40px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Strategy<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p>Beginning from a list of about 4,000 retailers, Counter Tools compiled data from the FDA, Synar, and Dunn &amp; Bradstreet to expand the list to over 8,000 retailers. In an effort to verify accuracy, VDBHDS and Counter Tools reviewed the expanded list and removed all retailers deemed unlikely to sell tobacco.<\/p>\n<p>Next, Virginia Community Service Boards (CSBs) worked closely with Counter Tools to plan out a strategy for ground truthing any missing tobacco retailers. The state was divided into regions and teams were formed that would undertake the enormous task of driving every primary and secondary road in the state and recording GPS locations of all observed tobacco retailers.<\/p>\n<p>This important ground truthing work resulted in the addition of another 2,000 retailers that had not previously been on any list. Interestingly, when comparing commercially available data to this ground truthed data, VDBHDS determined that their previous list was only 18% correct.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center top\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/rene-deanda-2eq-5PJg-qw-unsplash_2000_bd.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"background-color: rgba(255,255,255,0);background-position: center top;background-repeat: no-repeat;padding-top:5%;padding-right:32px;padding-bottom:5%;padding-left:32px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/rene-deanda-2eq-5PJg-qw-unsplash_2000_bd.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:100px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p>Once the retailer list was deemed accurate, the next step was to assess the current state of tobacco products in retail stores. With the help of training and technical assistance from Counter Tools staff, CSBs visited retailers to complete assessments, offer merchant education, and collect pledge forms that documented voluntary pro-public health changes that merchants committed to make in their stores.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 20px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-1 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-1\"><img decoding=\"async\" width=\"2000\" height=\"1500\" alt=\"Counter Act displayed in Rite Aid\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/merchant-education.jpg\" class=\"lazyload img-responsive wp-image-12318\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271500%27%20viewBox%3D%270%200%202000%201500%27%3E%3Crect%20width%3D%272000%27%20height%3D%271500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education-800x600.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education-1200x900.jpg 1200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/merchant-education.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 2000px\" \/><\/span><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><p>Over 2,000 retailers across Virginia have joined the COUNTER ACT campaign. By signing the pledge form, retailers commit to reducing the amount of tobacco advertising in their store, and being in full compliance with all federal, state and local laws pertaining to tobacco sales to minors.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-2 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/CounterACT-Merchant-Pledge-Form.pdf\" target=\"_self\"><img decoding=\"async\" width=\"605\" height=\"782\" alt=\"Counter Act merchant pledge form\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/counter-act-merchant-pledge-form.png\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/counter-act-merchant-pledge-form.png\" class=\"lazyload img-responsive wp-image-12319\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27605%27%20height%3D%27782%27%20viewBox%3D%270%200%20605%20782%27%3E%3Crect%20width%3D%27605%27%20height%3D%27782%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/counter-act-merchant-pledge-form-200x259.png 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/counter-act-merchant-pledge-form-400x517.png 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/counter-act-merchant-pledge-form-600x776.png 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/counter-act-merchant-pledge-form.png 605w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 605px\" \/><\/a><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p>The retailer list and store assessment data were entered into Counter Tools\u2019 software tools Store Mapper and Store Audit Center. VDBHDS utilized these to track data, visualize retailer density, and understand the impact of policy changes.<\/p>\n<p><span style=\"font-weight: 400;\">According to 2018 data, about 45% of retailers in the state are located within 500 feet of another retailer. That same data showed that about 41% of retailers are located within half a mile of a school. Using the policy tester in the Store Mapper, VDBHDS was able to examine the potential impact of policies that address retailer proximity. <\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 60px;margin-top: 40px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:16px;margin-bottom:8px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Retailers within 500\u2032 of another retailer: Chesterfield CSB<\/h4><\/div><div class=\"awb-image-frame awb-image-frame-3 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-3\"><img decoding=\"async\" width=\"1024\" height=\"574\" alt=\"Retailer density map\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/retailer-density-map-1024x574.jpg\" class=\"lazyload img-responsive wp-image-12356\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271514%27%20height%3D%27849%27%20viewBox%3D%270%200%201514%20849%27%3E%3Crect%20width%3D%271514%27%20height%3D%27849%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map-200x112.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map-400x224.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map-600x336.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map-800x449.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map-1200x673.jpg 1200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-density-map.jpg 1514w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:16px;margin-bottom:8px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Retailers within 300\u2032 of a school\/park: Norfolk CSB<\/h4><\/div><div class=\"awb-image-frame awb-image-frame-4 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-4\"><img decoding=\"async\" width=\"1024\" height=\"574\" alt=\"Retailers near schools map\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/03\/retailer-school-map-1024x574.jpg\" class=\"lazyload img-responsive wp-image-12355\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271514%27%20height%3D%27849%27%20viewBox%3D%270%200%201514%20849%27%3E%3Crect%20width%3D%271514%27%20height%3D%27849%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map-200x112.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map-400x224.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map-600x336.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map-800x449.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map-1200x673.jpg 1200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/03\/retailer-school-map.jpg 1514w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6 small-text\"><p>Counter Tools&#8217; Store Mapper provides users with visuals, like the samples above, illustrating how policies limiting retailer density or proximity would impact their local communities.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 60px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Results<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">With an accurate retailer list, VDBHDS continues to assess 100 percent of tobacco retailers across the state. These data collection efforts, along with the available analysis using Counter Tools software, have been integral for tobacco prevention and control staff across the state to better understand the effect of the tobacco retailer environment on health.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color5);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-testimonials clean fusion-testimonials-1\" data-random=\"1\" data-speed=\"0\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:var(--awb-color8);}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: var(--awb-color8);}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:rgba(31,37,67,0) !important;}<\/style><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:rgba(31,37,67,0);color:var(--awb-color8);\" class=\"fusion-clearfix\">&#8220;I can&#8217;t say enough how much I appreciate and value our partnership. We couldn&#8217;t be happier with the expertise, the TA, the software, everything. With your help, we have completely reinvented our Synar program and become one of the leaders across the state. The data from the Mapper and POST has been shared with our partners on a state and local level and has strengthened those relationships.\u201d<\/q><\/blockquote><div class=\"author\" style=\"color:var(--awb-color8);\"><span class=\"company-name\"><strong>Colleen Hughes<\/strong>, <span>Prevention Specialist, Virginia Department of Behavioral Health &amp; Development Services<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:66.6666666667% !important;margin-top : 16px;margin-bottom : 16px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-14{width:100% !important;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 32px;margin-top : 40px;padding-right : 32px;padding-bottom : 32px;margin-bottom : 60px;padding-left : 32px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 80px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Next Steps<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Due to the success of the tobacco retailer ground truthing project, VDBHDS and Counter Tools expanded its partnership in 2019 to include alcohol surveillance with the creation of an alcohol Store Mapper. This tool will support VDBHDS and the <\/span><span style=\"font-weight: 400;\">Virginia Alcoholic Beverage Control Authority (ABC) in their ongoing efforts to implement a coordinated approach to reducing and preventing alcohol access to minors in Virginia. The alcohol Mapper will also allow VDBHDS and ABC to look for trends in retailer clustering, and examine any location-based disparities, such as retailer density differences in low-income neighborhoods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, several tobacco point-of-sale bills, including tobacco retailer licensing, were introduced to the House. Although these bills were unfortunately carried into the next legislative session, they indicate a building of momentum around tobacco control policies, thanks in part to the work of VDBHDS and Counter Tools.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 80px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-9\"><p><span style=\"color: #7f7f7f;\"><em>Published April 8, 2020<\/em><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns lazyload\" style=\"background-color: rgba(0,0,0,0.6);background-position: center top;background-repeat: no-repeat;background-blend-mode: overlay;padding-top:5%;padding-right:32px;padding-bottom:6%;padding-left:32px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2019\/03\/810_3581-copy-1024x683.png\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first fusion-no-small-visibility\" style=\"width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-one-half fusion-animated\" style=\"width:50%;width:calc(50% - ( ( 4% + 4% ) * 0.5 ) );margin-right: 4%;margin-top:40px;margin-bottom:40px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\"><span style=\"color: #ffffff;\">Ready to chat about public health?<\/span><\/h2><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-10\"><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">We&#8217;re excited to help you reach your goals.<\/span><\/p>\n<\/div><div class=\"fusion-aligncenter\"><style>.fusion-body .fusion-button.button-1{border-radius:0px 0px 0px 0px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/countertools.wpengine.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last fusion-no-small-visibility\" style=\"width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-top:16px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Counter Tools entered into a project with Virginia Department of Behavioral Health and Developmental Services to create an accurate state-wide tobacco retailer list, utilizing data integration and ground truthing work. Deepening local understanding of the effect of the tobacco retailer environment on health enabled Virginia to develop a statewide infrastructure for tobacco use prevention and control.<\/p>\n","protected":false},"author":5,"featured_media":12238,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[69,88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12208","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-data-integration","portfolio_category-tobacco-control"],"_links":{"self":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/avada_portfolio\/12208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/comments?post=12208"}],"version-history":[{"count":0,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/avada_portfolio\/12208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/media\/12238"}],"wp:attachment":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/media?parent=12208"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/portfolio_category?post=12208"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/portfolio_skills?post=12208"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/portfolio_tags?post=12208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}