{"id":12549,"date":"2020-05-06T10:19:11","date_gmt":"2020-05-06T14:19:11","guid":{"rendered":"https:\/\/countertools.wpengine.com\/?post_type=avada_portfolio&#038;p=12549"},"modified":"2024-08-21T20:42:29","modified_gmt":"2024-08-22T00:42:29","slug":"youth-empowerment-and-advocacy-reality-checks-fight-against-the-tobacco-industry","status":"publish","type":"avada_portfolio","link":"https:\/\/countertools.org\/blog\/success-stories\/youth-empowerment-and-advocacy-reality-checks-fight-against-the-tobacco-industry\/","title":{"rendered":"Youth Empowerment and Advocacy: Reality Check\u2019s Fight Against the Tobacco Industry"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Overview<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Reality Check empowers youth to become leaders and fight against the tobacco industry through grassroots mobilization and education. Counter Tools has partnered with Reality Check to conduct training sessions for educating youth on tobacco and do advocacy work through rallying at the annual Altria shareholder\u2019s meeting.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 40px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Strategy<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Reality Check is a youth-led, adult-supported program based out of New York, established in 2001. It is funded by the New York State Department of Health, Bureau of Tobacco Control. Under Reality Check, youth have the opportunity to become leaders in their communities and educate their peers, family, community members, legislators, and decision-makers on the tobacco industry\u2019s manipulative marketing practices and tobacco use. Their efforts aim to decrease youth tobacco use, protect youth from exposure to tobacco marketing and imagery, and eliminate exposure to secondhand smoke.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counter Tools first attended a New York Youth Summit in 2015 and has since partnered with Reality Check yearly to train and support youth in their efforts. The training sessions highlight the industry\u2019s targeting of youth, minorities, and lower-income neighborhoods with point-of-sale tactics such as the selling of flavored tobacco products and highly-visible tobacco advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides gaining foundational knowledge, the youth are also trained on advocacy and social justice. They learn about steps they can take to create change in their communities and perfect their elevator pitch used to address stakeholders.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 20px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-1 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-1\"><img decoding=\"async\" width=\"640\" height=\"480\" title=\"training-practice\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-practice2.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/training-practice2.jpg\" alt class=\"lazyload img-responsive wp-image-12564\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27640%27%20height%3D%27480%27%20viewBox%3D%270%200%20640%20480%27%3E%3Crect%20width%3D%27640%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-practice2-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-practice2-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-practice2-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-practice2.jpg 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 640px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-2 imageframe-liftup\"><span class=\" fusion-imageframe imageframe-none imageframe-2\"><img decoding=\"async\" width=\"1024\" height=\"768\" alt=\"Training presentation\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-presentation_b.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/training-presentation_b.jpg\" class=\"lazyload img-responsive wp-image-12552\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27768%27%20viewBox%3D%270%200%201024%20768%27%3E%3Crect%20width%3D%271024%27%20height%3D%27768%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-presentation_b-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-presentation_b-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-presentation_b-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-presentation_b-800x600.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/training-presentation_b.jpg 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color5);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-testimonials clean fusion-testimonials-1\" data-random=\"1\" data-speed=\"0\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:var(--awb-color8);}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: var(--awb-color8);}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:rgba(31,37,67,0) !important;}<\/style><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:rgba(31,37,67,0);color:var(--awb-color8);\" class=\"fusion-clearfix\">&#8220;In its 5th year of training youth champions for the annual Altria Shareholders Meeting event, Counter Tools brings the expertise and education our youth need to understand Big Tobacco&#8217;s deceptive marketing tactics, as well as how those tactics impact both their local and national communities. The broader, deeper learning experience they provide gets our young people thinking Big Picture&#8211;about how they can get out and contribute to their local community AND change the world.<\/p>\n<p>Counter Tools has inspired and provoked our youth to think outside of themselves, prompting the realization that their voice represents everyone dealing with issues brought on by the troubling tobacco industry.&#8221;<\/q><\/blockquote><div class=\"author\" style=\"color:var(--awb-color8);\"><span class=\"company-name\"><strong>Jonathan Chaffee<\/strong>, <span>Reality Check Coordinator<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:66.6666666667% !important;margin-top : 16px;margin-bottom : 16px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 32px;margin-top : 40px;padding-right : 32px;padding-bottom : 32px;margin-bottom : 60px;padding-left : 32px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Even more, the youth have an opportunity to rally outside the annual Altria shareholder\u2019s meeting each year. Altria and its shareholders meet annually in Richmond, VA. Altria\u2019s base\/headquarters are here.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Altria Group, Inc. is a Fortune 200 company and one of the world&#8217;s largest producers and marketers of tobacco products and other goods. Altria owns several of the largest cigarette companies in the U.S., including Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton and Nat Sherman. The company&#8217;s tobacco brands include Marlboro, Copenhagen, Skoal and Black &amp; Mild. In 2018, Altria invested billions to own a stake in e-cigarette maker JUUL Labs. Altria also has interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counter Tools has rallied and protested outside this annual meeting alongside the youth and adult leaders. The group wields bright signs, uses props, and chant slogans to make their voices heard. For the entirety of the meeting, the group can be seen mobilizing and chanting loudly for all to hear including everyone in the meeting and on the street. The group theme of \u201cpeople over profit\u201d has rang loud each year, and represents the industry\u2019s pursuit of profit over safeguarding lives.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 20px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-3 imageframe-liftup\" style=\"max-width:400px;\"><span class=\" fusion-imageframe imageframe-none imageframe-3\"><img decoding=\"async\" width=\"768\" height=\"1024\" alt=\"Youth with protest sign\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-sign-closeup_b.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/youth-sign-closeup_b.jpg\" class=\"lazyload img-responsive wp-image-12554\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27768%27%20height%3D%271024%27%20viewBox%3D%270%200%20768%201024%27%3E%3Crect%20width%3D%27768%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-sign-closeup_b-200x267.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-sign-closeup_b-400x533.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-sign-closeup_b-600x800.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-sign-closeup_b.jpg 768w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 768px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-4 imageframe-liftup\" style=\"max-width:400px;\"><span class=\" fusion-imageframe imageframe-none imageframe-4\"><img decoding=\"async\" width=\"768\" height=\"1024\" alt=\"People over profit shirt\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/people-over-profit-l.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/people-over-profit-l.jpg\" class=\"lazyload img-responsive wp-image-12593\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27768%27%20height%3D%271024%27%20viewBox%3D%270%200%20768%201024%27%3E%3Crect%20width%3D%27768%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/people-over-profit-l-200x267.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/people-over-profit-l-400x533.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/people-over-profit-l-600x800.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/people-over-profit-l.jpg 768w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 768px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">R<\/span><span style=\"font-weight: 400;\">eality Check also uses Altria\u2019s own strategy against them by buying shares in their stock. This allows a few of the youth to actually be able to attend the shareholder\u2019s meeting, where they can ask questions directly to the company and challenge them. These youth have reported being able to hear everyone outside chanting, so the message is being received in multiple ways. <\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 20px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-5 imageframe-liftup\" style=\"max-width:750px;\"><span class=\" fusion-imageframe imageframe-none imageframe-5\"><img decoding=\"async\" width=\"896\" height=\"672\" alt=\"Holding Marlboro sign\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/no-morals-sign.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/no-morals-sign.jpg\" class=\"lazyload img-responsive wp-image-12585\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27896%27%20height%3D%27672%27%20viewBox%3D%270%200%20896%20672%27%3E%3Crect%20width%3D%27896%27%20height%3D%27672%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/no-morals-sign-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/no-morals-sign-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/no-morals-sign-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/no-morals-sign-800x600.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/no-morals-sign.jpg 896w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 896px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-6 imageframe-liftup\" style=\"max-width:750px;\"><span class=\" fusion-imageframe imageframe-none imageframe-6\"><img decoding=\"async\" width=\"896\" height=\"672\" alt=\"Youth chanting at rally outside Altria meeting\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/shouting.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/shouting.jpg\" class=\"lazyload img-responsive wp-image-12586\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27896%27%20height%3D%27672%27%20viewBox%3D%270%200%20896%20672%27%3E%3Crect%20width%3D%27896%27%20height%3D%27672%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/shouting-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/shouting-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/shouting-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/shouting-800x600.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/shouting.jpg 896w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 896px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 20px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-7 imageframe-liftup\" style=\"max-width:750px;\"><span class=\" fusion-imageframe imageframe-none imageframe-7\"><img decoding=\"async\" width=\"948\" height=\"711\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/protest-crowd_b.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/protest-crowd_b.jpg\" alt class=\"lazyload img-responsive wp-image-12557\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27948%27%20height%3D%27711%27%20viewBox%3D%270%200%20948%20711%27%3E%3Crect%20width%3D%27948%27%20height%3D%27711%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/protest-crowd_b-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/protest-crowd_b-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/protest-crowd_b-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/protest-crowd_b-800x600.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/protest-crowd_b.jpg 948w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 948px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><div class=\"awb-image-frame awb-image-frame-8 imageframe-liftup\" style=\"max-width:750px;\"><span class=\" fusion-imageframe imageframe-none imageframe-8\"><img decoding=\"async\" width=\"896\" height=\"672\" alt=\"Group photo at protest\" src=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-group-photo_b.jpg\" data-orig-src=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2020\/05\/youth-group-photo_b.jpg\" class=\"lazyload img-responsive wp-image-12556\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27896%27%20height%3D%27672%27%20viewBox%3D%270%200%20896%20672%27%3E%3Crect%20width%3D%27896%27%20height%3D%27672%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-group-photo_b-200x150.jpg 200w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-group-photo_b-400x300.jpg 400w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-group-photo_b-600x450.jpg 600w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-group-photo_b-800x600.jpg 800w, https:\/\/countertools.org\/wp-content\/uploads\/2020\/05\/youth-group-photo_b.jpg 896w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 896px\" \/><\/span><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 60px;margin-top: 60px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Results<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">The annual training and rally is attended by upwards of 100 young people from middle and high school. Along with Reality Check, over the years, other groups have participated such as No Limits Nebraska, Dover Youth to Youth and the Truth Initiative.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color5);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-testimonials clean fusion-testimonials-2\" data-random=\"1\" data-speed=\"0\"><style type=\"text\/css\">#fusion-testimonials-2 a{border-color:var(--awb-color8);}#fusion-testimonials-2 a:hover, #fusion-testimonials-2 .activeSlide{background-color: var(--awb-color8);}.fusion-testimonials.clean.fusion-testimonials-2 .author:after{border-top-color:rgba(31,37,67,0) !important;}<\/style><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:rgba(31,37,67,0);color:var(--awb-color8);\" class=\"fusion-clearfix\">\n<p>&#8220;Reality Check of NY values the partnership with Counter Tools as we train and prep youth for the work they do at the local and national level. The Altria Shareholder meeting event is an opportunity for young people to experience the tobacco industry at the shareholder level and be a part of the solution in creating a tobacco-free generation while learning about the ethics behind people over profit. It is a joy and gives me hope to see our next generation mobilized and using their voice in a powerful way.&#8221;<\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:var(--awb-color8);\"><span class=\"company-name\"><strong>Dana Bushey Isabella<\/strong>, <span>Program Director for Tobacco-Free CFE &amp; Reality Check<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-19{width:66.6666666667% !important;margin-top : 16px;margin-bottom : 16px;}.fusion-builder-column-19 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-19{width:100% !important;}.fusion-builder-column-19 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-19{width:100% !important;}.fusion-builder-column-19 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 32px;margin-top : 40px;padding-right : 32px;padding-bottom : 32px;margin-bottom : 60px;padding-left : 32px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 80px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Next Steps<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\" style=\"text-transform:none;\"><p><span style=\"font-weight: 400;\">In 2020, as a result of limitations around COVID-19, Counter Tools worked with Reality Check to prepare a week of virtual training sessions, activities, and social media advocacy. The Altria shareholder\u2019s meeting was protested virtually and the week concluded with <\/span><a href=\"http:\/\/www.naatpn.org\/nomentholsunday\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">No Menthol Sunday<\/span><\/a><span style=\"font-weight: 400;\"> (created by NAATPN). <\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"text-transform:none;\"><p>In 2021 Reality Check continued this virtual format under \u201cMobilize Against Tobacco Lies\u201d by holding a multi-week event starting in April that included over 20 youth groups from a variety of locations. The multi-week event included interactive virtual trainings, social media efforts like posting on Facebook, and activities such as a virtual youth get-together with games. A few select youth were given shareholder proxy tickets to be able to address corporate tobacco executives like Altria CEO Billy Gifford and shareholders with questions during the shareholders meeting while other youth spoke out against the company on social media.<\/p>\n<p><a href=\"https:\/\/countertools.org\/blog\/the-mobilization-of-reality-check-and-other-youth-groups-fighting-tobacco-industry-lies\/\">Read our full update here<\/a>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"text-transform:none;\"><p><span style=\"font-weight: 400;\">Find more information at <a href=\"http:\/\/mobilizeagainsttobaccolies.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MobilizeAgainstTobaccoLies.com<\/a>. <\/span><i><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Visit <\/span><a href=\"http:\/\/www.realitycheckofny.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Reality Check\u2019s website<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px;margin-bottom: 40px;margin-top: 80px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-last\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-top:16px;margin-bottom:16px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-9\" style=\"text-transform:none;\"><p><span style=\"color: #7f7f7f;\"><em>Published May 8, 2020. Updated July 2021.<\/em><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color5);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-testimonials clean fusion-testimonials-3\" data-random=\"1\" data-speed=\"0\"><style type=\"text\/css\">#fusion-testimonials-3 a{border-color:var(--awb-color8);}#fusion-testimonials-3 a:hover, #fusion-testimonials-3 .activeSlide{background-color: var(--awb-color8);}.fusion-testimonials.clean.fusion-testimonials-3 .author:after{border-top-color:rgba(31,37,67,0) !important;}<\/style><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:rgba(31,37,67,0);color:var(--awb-color8);\" class=\"fusion-clearfix\">&#8220;It has been great partnering with Reality Check and supporting the youth for the last few years. Reality Check is such an impressive and dynamic program with strong leadership! I am in constant awe of the determination, passion, and adeptness of the youth in fighting against the tobacco industry and educating the public. They are really making a difference! I never had the chance to do what these youth are doing (like rallying) when I was young, so it means a lot to be a part of these efforts now. I am glad we can be in support of this at Counter Tools!&#8221;<\/q><\/blockquote><div class=\"author\" style=\"color:var(--awb-color8);\"><span class=\"company-name\"><strong>Jackie Boards<\/strong>, <span>Project Director, Counter Tools<\/span><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-24{width:66.6666666667% !important;margin-top : 16px;margin-bottom : 16px;}.fusion-builder-column-24 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-24{width:100% !important;}.fusion-builder-column-24 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-24{width:100% !important;}.fusion-builder-column-24 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-14{ padding-top : 32px;margin-top : 40px;padding-right : 32px;padding-bottom : 32px;margin-bottom : 60px;padding-left : 32px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns lazyload\" style=\"background-color: rgba(0,0,0,0.6);background-position: center top;background-repeat: no-repeat;background-blend-mode: overlay;padding-top:5%;padding-right:32px;padding-bottom:6%;padding-left:32px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg=\"https:\/\/countertools.wpengine.com\/wp-content\/uploads\/2019\/03\/810_3581-copy-1024x683.png\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first fusion-no-small-visibility\" style=\"width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-right: 4%;margin-top:16px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_2 1_2 fusion-one-half fusion-animated\" style=\"width:50%;width:calc(50% - ( ( 4% + 4% ) * 0.5 ) );margin-right: 4%;margin-top:40px;margin-bottom:40px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:16px;margin-bottom:8px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\"><span style=\"color: #ffffff;\">Ready to chat about public health?<\/span><\/h2><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-10\"><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">We&#8217;re excited to help you reach your goals.<\/span><\/p>\n<\/div><div class=\"fusion-aligncenter\"><style>.fusion-body .fusion-button.button-1{border-radius:0px 0px 0px 0px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/countertools.wpengine.com\/contact\/\"><span class=\"fusion-button-text\">CONTACT US<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last fusion-no-small-visibility\" style=\"width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-top:16px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reality Check is a youth-led program that focuses on the tobacco industry\u2019s marketing practices and teaches youth how to be community leaders and educators. Counter Tools has partnered with Reality Check since 2015 to conduct training sessions that highlight the industry\u2019s targeting of youth, minorities, and lower-income neighborhoods with point-of-sale tactics. Besides gaining foundational knowledge, youth are also trained on advocacy and social justice and participate in rallies outside the annual Altria shareholder\u2019s meeting. In recent years, the event has become a multi-week virtual event that includes youth groups from a variety of locations, and features training sessions, social media advocacy, and other interactive activities.<\/p>\n","protected":false},"author":5,"featured_media":12586,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[88],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12549","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-tobacco-control"],"_links":{"self":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/avada_portfolio\/12549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/comments?post=12549"}],"version-history":[{"count":0,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/avada_portfolio\/12549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/media\/12586"}],"wp:attachment":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/media?parent=12549"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/portfolio_category?post=12549"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/portfolio_skills?post=12549"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/portfolio_tags?post=12549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}