{"id":20887,"date":"2024-08-21T21:36:59","date_gmt":"2024-08-22T01:36:59","guid":{"rendered":"https:\/\/countertools.org\/?p=20887"},"modified":"2024-08-21T21:41:23","modified_gmt":"2024-08-22T01:41:23","slug":"introducing-our-new-brand-identity-and-website","status":"publish","type":"post","link":"https:\/\/countertools.org\/blog\/introducing-our-new-brand-identity-and-website\/","title":{"rendered":"Introducing our new brand identity and website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Counter Tools is excited to announce the launch of our new brand identity as part of the ongoing evolution of our work. We have updated our logo and other brand elements to better reflect who we are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by both a compass and a star, our new logo represents a guiding tool. The interlocking triangles symbolize the interconnectivity of a community and the power of working together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counter Tools was founded in 2012 with the mission to empower communities to become healthier places for all. Despite the change in our appearance, our mission and core values remain the same. We are a 501(c)(3) public health consulting organization that aims to promote health equity by reducing the detrimental impact of unhealthy substances at the consumer\u2019s primary point of contact: the retail environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since our founding, our team of public health experts has helped communities across the country \u2014 in over 30 states and counting \u2014 enact meaningful policy change. We provide reliable technology, accessible data analytics, and full-spectrum support, tailored to address the unique needs of each community we serve. We partner with you throughout the entire policy change process \u2014 from planning and implementation to enforcement and evaluation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for being a part of the Counter Tools community through its many growth spurts. We encourage you to explore our <a href=\"https:\/\/countertools.org\/\">new website<\/a> to find resources and the latest news. <\/span><a href=\"https:\/\/countertools.org\/contact\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> for more details or to share your feedback!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Counter Tools is excited to announce the launch of our new brand identity as part of the ongoing evolution of our work. We have updated our logo and other brand elements to better reflect who we are.\u00a0 Inspired by both a compass and a star, our [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":20888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-20887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-tools"],"_links":{"self":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/posts\/20887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/comments?post=20887"}],"version-history":[{"count":0,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/posts\/20887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/media\/20888"}],"wp:attachment":[{"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/media?parent=20887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/categories?post=20887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/countertools.org\/wp-json\/wp\/v2\/tags?post=20887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}